![]() ![]() Do you have like a “chills barometer” (I’m making this phrase up) that you want to hit to ensure it’ll hit all those emotional buttons for the fans? The Orange Bowl one here really did it for me.Ĭhills barometer. Aside from that, it's just a matter of putting the right elements in the right places to give you those goosebumps.Ĭan we talk about the trailers? I truly get chills every time I watch them. They wanted each trailer to be voiced by great former players or celebrity fans through the 2021 season. And a great script. This year, Trevor and Bailey Pelletier- one of our student interns-took things in a new direction. They've been responsible for putting together those emotional, action-packed, beautiful pieces of work since 2013. When it comes to the trailers, Frank Martin, Neil Peterson, and Trevor Terry are the masters. What are the components that make a good hype video? It can be a distraction, so we keep it to one or two there.Īside from that, we're granted an amazing level of freedom to be almost anywhere the team is on a game day, whether it's on the plane or bus, the pregame locker room, the tunnel, on the field for warmups, halftime locker room, on the field for postgame, and again in the locker room for postgame. For instance, I know our coaches and players don't like to have a lot of cameras in the locker room or in the bench area. Some of those limitations are universal for every team, some are set by the preferences of our coaching staff. If not, it's our job to make sure we're not silent and twiddling our thumbs on social media until the next game day.Īre you given full access to the field to capture whatever you want or are you working within limitations? If we win, we blow it up and make sure everyone knows it, and it gives us great creative freedom to edit some fun highlights and give our next trailer a little more juice. Our job is to capture three things: The game, the emotions, and the atmosphere. We're fortunate to be able to exchange footage with our friends at GBSM that have their own three or four cameras at games, as well. We shoot roughly the same way every game: One shooter behind our end zone, one on each sideline, one in the team box, and at least one roaming the stands. But we have no idea how those are going to go, so a huge part of our job is learning to adapt. Yes, we know we have a game schedule, a practice schedule, and some team events that are planned far in advance. We can only prep our content calendar in so many ways. Given you don’t know what big moments are going to happen in a given game, how do you prep, shoot, and edit content for game days? As someone who works in social, I know that we always prep our content calendar far out. ![]() I’d love to talk about hype videos and the digital video strategy for Georgia. We create short-form social videos, long-form player profiles, trailers, game recaps, coach features, in-house recruiting content, as well as material that lives on the many video-based pieces of technology in our new football facility. I'm responsible for leading the efforts of the Creative Video Department, as well as managing some projects for the Creative department as a whole whenever necessary. What are the main responsibilities in your role? I started in February of 2016, Hannah Brinks started in March as a graphic designer and together we made up the entirety of the Creative Department. He was immediately looking to create a small in-house creative department to aid the recruiting and social efforts of the football team, and I was lucky enough to be in the right place at the right time. Just a few months later, Kirby Smart was hired as the head coach here at UGA. I quickly shifted to what is now known as GBSM (Georgia Bulldogs Sports Marketing) where I was responsible for creating videoboard, web, and social content for other sports like soccer and softball at UGA. I was fortunate to land in the coaches' film department creating some videos for in-house use. I was coming out of a previous job focused on creating videos about SEC football as a whole and I was looking for a position specifically in Athens, GA. Can you walk me through how you landed the gig at Georgia to be the Head of Creative Media? 10/10 would watch.Īnyways, enjoy this nonsense. I can’t believe we didn’t get to witness Dawgs On A Plane. Jackson almost voiced the National Championship hype video for Georgia. He kindly answered all of my absurd questions-including if there’s anything called a “Chill barometer” (I made up this pointless phrase). To understand the process that goes into creating these works of art (they really are!), I spoke with Eric Black, the former Director of Creative Media Services at The University of Georgia. ![]()
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